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SocialEngage FAQ
What is SocialEngage?
SocialEngage is ExactTarget’s new social media management platform for brands. Formerly known as CoTweet, SocialEngage is now available with expanded features and integration capabilities across multiple interactive marketing channels.

What is the difference between SocialEngage and CoTweet?
SocialEngage is the next generation of ExactTarget’s social media management platform that delivers expanded social media management functionality for Twitter and Facebook and builds upon CoTweet’s engagement, scalability and measurement capabilities that marketers have enjoyed for years. Enhancements include continuing to optimize internal collaboration and workflow capabilities, as well as providing exciting new features, such as editorial workflow, RSS integration and conversation exporting, just to name a few.

Will you still have a free version of CoTweet?
No. With the launch of SocialEngage, we will no longer have a free edition of the software.

Why will you no longer have the free version of CoTweet?
ExactTarget is committed to driving innovation in the social space and bringing new cutting-edge products to market. By no longer offering our free edition, we’ll expand our ability to focus on bringing you new innovations and cutting-edge products and features.

I love CoTweet, what are my options?
SocialEngage is a powerful solution that provides everything you love about CoTweet and much more. Brands currently using the free edition will receive an email later today with an exclusive invitation to participate in a free trial of SocialEngage through Feb. 29. Brands currently using CoTweet Enterprise (now SocialEngage) are not affected.

Can I test it out to see if I like it?
Absolutely. We are offering a free trial of SocialEngage to existing users through February 29. Brands currently using the free edition will receive an email later today with an exclusive invitation to participate in a free trial of SocialEngage through Feb. 29.

When will the free version of CoTweet go away?
The free edition of CoTweet will be no longer be available after February 15 at 11:59pm EST. In the meantime, we invite you to participate in our SocialEngage trial and see what all the excitement is about.

How do I get started?
Brands currently using the free edition of CoTweet can take advantage of the free trial and limited time pricing of SocialEngage by referring to the email sent January 17.

I’m a CoTweet Enterprise customer already. Does this impact me?
No. If you are already a CoTweet Enterprise (now SocialEngage) customer, you are not affected by this announcement.

What new features are in SocialEngage that are not in the free version of CoTweet?
There are many new features in SocialEngage. Some of the key items are: Outbound Editorial Workflow, RSS Integration, Conversation export, SSL Security, Facebook wall moderation, Distributed Enterprise framework, Tags, Snippets, Reports, and Permission Levels

What will happen to my CoTweet Standard Account after February 15?
After February 15, you will no longer be able to log into CoTweet Standard. Messages scheduled to go out after February 15 will not be sent, and you will no longer be able to access your conversation history after that date.  
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