Become A
Social Media Rock Star

An immersive webinar workshop that brings industry-leading social media, content marketing, and measurement strategies to your computer screen.

Missed a webinar? You can catch up on the archived Social Media Domination Webinars below:

On-Demand Webinar

Social Media Strategy Development

On-Demand Webinar Recording

Presented by Nichole Kelly, CEO, Social Media Explorer
and Margaret Francis, VP of Social Products, ExactTarget

The first question you have to answer is, “what am I trying to accomplish with social media?” This webinar is designed to get you to that answer. You’ll evaluate options for generating brand awareness, increasing leads and improving customer retention against your core business goals so you can determine which goal is right for your organization. Once you know what you want to achieve, you will need to determine how you will achieve it. The Social Media Strategy Development webinar will help you evaluate strategies and supplemental tactics against the level of effort, risk and impact. At the conclusion of this webinar, you will be provided with worksheets that will help you to evaluate up to 3 strategies and the tactics that will be required to implement them.

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On-Demand Webinar

Creating Holy Smokes Content

On-Demand Webinar Recording

Presented by Jason Falls, Founder, Social Media Explorer
and Margaret Francis, VP of Social Products, ExactTarget

The best strategy can fail miserably in execution. Why? As marketers we are really good at pairing a great strategy with really bad content. This session will help you design a content marketing strategy that will help you attain your goals and deliver on your core social strategy. You’ll have to get past the status quo and into the heart of what is going to stop and make your audience says, “Holy Smokes, that’s ______” At the end of this session attendees will have a clear idea of how they will make their content stand out from the rest.

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On-Demand Webinar

Developing a Content Plan

On-Demand Webinar Recording

Presented by Jason Spooner, Strategic Account Manager, Social Media Explorer
and Margaret Francis, VP of Social Products, ExactTarget

Now that you know how you are going to deliver Holy Smokes content it’s time to create a plan to deliver it. This session will walk attendees through content planning including determining content types, content themes and ultimately help them understand what it takes to create a seamless content production schedule. Attendees will walk away with a preliminary content calendar that takes into account content development and content promotion in a multi-channel environment.

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Are you ready to crank up the volume on your social presence?

Join us for a full-day webinar workshop where you'll have a chance to create or evaluate your social media marketing plans, and get the tools to make them really rock. You'll come away with a strong foundation to the key strategies you'll need to be successful in social media.

Speakers

Nichole Kelly is CEO of Social Media Explorer, the digital marketing agency that understands your bottom-line. She is an international speaker, respected blogger and the author of How to Measure Social Media. She developed the Full Frontal ROI methodology to connect social media to core business objectives like sales volume, revenue and cost deflection. Prior to SME, Nichole worked as a brand-side marketer for 14 years. You can visit her blog at SocialMediaExplorer.com.

Margaret Francis is the Vice President of Social Products at ExactTarget. She is the former VP of Product at Lithium Technologies/Scout Labs, a leading SCRM (social CRM) company focused on customer communities, game theory and social listening and analytics. Prior to co-founding Scout Labs, she was the Director of Strategy and Analytics at Razorfish, where she developed marketing and technology strategies for Fortune 500 companies. Her customers and clients include companies such as Netflix, Coca-Cola, Visa, United Airlines, Nike, Apple, Citibank and Disney. She is a frequent speaker on the topic of social media management and metrics and their integration into marketing strategy and program measurement. Margaret is a graduate of Yale University and SFAI.

Jason Falls is damn handsome. Fortunately, he's also the founder and chief instigator at Social Media Explorer while also serving as Vice-President of Digital Strategy for CafePress, one of the world's largest Internet retailers. Because damn handsome alone can't pay the bills.

Jason Spooner is the Strategic Account Manager of Social Media Explorer, where he leads the SME team in the execution of all client campaigns. Typically digital, these campaigns blend together a variety of initiatives including: social media, content creation, PPC/PPM, AdWords, digital marketing and social community management. Jason is also a marketing and branding consultant for small-to-mid mized socially conscious clients.