London Fashion Week is the hottest event in the UK’s fashion calendar, a fact of which designers and retailers are acutely aware. Capturing attention at LFW can be a big boost for brands and social media is a key arena in the battle for buzz.
This paper shows the key findings from an analysis of social media posts about LFW SS14, offering key insights for social and digital teams in the fashion industry.
We reveal which designers generated the most buzz and what was driving the conversation about them, offering tips for designers looking to increase their brand visibility.
We identify the Twitter accounts which had the most potential to influence their readers on the topic of LFW, as a starting point for those who want to understand more about the most powerful sources in the fashion industry.
We also detail the most talked about colours, fabrics and styles at SS14, as a case study of how fashion retailers could monitor social media for insight into future trends.