Consumers are so hyperconnected that some argue we never actually go shopping—we always are shopping. Mobile marketing has a lot in common with retail store shelves. Consider how products are placed in a store and how customers walk the aisles. In mobile marketing, the phone is that shelf space, and your brand battles with rampant competition for customer attention.
The battle for mobile shelf space is a fight for presence, access, attention, and action. In this paper, discover:
Customers who interact with you on mobile are among your most connected and most likely to purchase. Whether via Push notification, mobile app, Foursquare, Yelp, or mobile email, win more mobile shelf space with advice from this report.