Mobile messaging takes many forms: SMS, in-app notifications, mobile-optimized email, location-based push, rich push, and MMS, to name a few. Customers expect mobile interactions to be easy, and they expect them now.
The Definitive Guide to Mobile Messaging is your one-stop shop for mobile marketing questions and ideas. The guide includes:
- Glossary of Mobile Terms, so you can use and define every important mobile industry term
- 10 SMS Tips, a handy tip sheet that’s SMS-specific
- The SMS Idea File, a visual handbook with real SMS examples to borrow from and use
- 10 Push Messaging Tips, a must-have list of push tips for any app marketer to test
- The App Messaging Idea File, including screenshots of push messages to test and incorporate into your campaigns
- Designing for the Mobile Inbox, a deep dive into mobile email design and best practices
Every mobile interaction is an opportunity to reach on-the-go customers on their own terms. Start now with this comprehensive guide.