Region: APAC, International
Business Focus: Application Development/Integration, Broadcast Media, Consulting, Database Marketing, ECRM, Email Marketing, Interactive Marketing, Media/Search Marketing, Other, Print Media, Sports Marketing, Web Design/Web Hosting
Vertical: B2B, B2C, Education, Entertainment, eTail, Financial/Banking, Food/Restaurant, Healthcare, Hospitality, Insurance, Legal, Not-for-profit, Recreation, Retail, Services, Sports, Technology/Communication, Travel/Tourism
mPath Global is dedicated to
assisting organisations throughout Asia Pacific to leverage the power of
one-to-one digital communications and achieve the highest return on investment
possible. At the cornerstone of mPath Global's regional services is the ExactTarget
application. This flexible, scalable, on-demand software platform can be
utilised to tackle any unique business challenge our customers are faced with.
mPath Global offers a broad
range of one to one digital marketing services and solutions that can help your
business prosper and grow through measurable digital communications and
marketing.
mPath Global's long standing
partnership with ExactTarget as the sole APAC regional distributor for direct
sales, services (including integration, consulting, implementation, account
management, local and global customer support) delivers a world class SaaS
solution to customers throughout APAC. Customer locations include
In conjunction with
ExactTarget, mPath Global shows how easy and effective permission based email
and digital marketing is and how it can help organisations of any size deliver
the promise of true one-to-one digital communications. mPath Global's dedicated
team of digital marketing service professionals, combined with ExactTarget's
ease-of-use and extremely sophisticated on-demand application provides
customers with measurable and extremely successful digital marketing results.
Established in 2001, mPath
Global has been delivering digital marketing solutions to clients for 8 years
and has the breadth of expertise to assist Asia Pacific organisations with
their digital marketing needs.
The ExactTarget application
is expertly placed to service the Asia Pacific region with its powerful digital
communications platform. With over 150 clients throughout Asia Pacific, we
offer flexible one-to-one digital communication solutions for every type of
industry and their unique needs. Some of
mPath Global's major clients include Commonwealth Bank of Australia, ING Bank,
Hitwise, PBL Media/Nine Network, SEEK, Orange FT Group, Agoda, Avaya, Jones
Lang LaSalle, Flight Centre, IDP Global, Lend Lease, Tennis Australia and
Dimension Data.
In conjunction with
ExactTarget platform, mPath Global offers the following digital marketing
professional services:
Integration
Services: Utilising ExactTarget's flexible API product suite
mPath Global provides the ability to integrate with a wide range of other
best-of-breed technologies providing integrated solutions.
Campaign Execution and
Management: Effectively
manage all marketing initiatives and campaigns, and analyse performance and
results with ease. With today's growing need for optimised marketing execution,
mPath Global can assist with the appropriate services as required.
Design and Optimisation
Services: The team at
mPath Global has the most up-to-date knowledge and skills to relay to our
clients. By providing best practice information, we assist our clients with the
essential tools and resources for successful execution and deliverability of
their email marketing and digital communication campaigns.
Consulting/Strategy: Constructing a strategic marketing
roadmap, we will help you evaluate of your business goals and objectives to
maximise your ROI and delivering improved results.
Event Management: Customised to your specific automated
event process requirements - create online registration forms for events,
meetings, seminars and conferences. Send personalised invitations,
confirmations, reminders and follow-ups to customers, prospects or leads where
they can register easily for your events. Information will automatically be
leveraged from and updated in ExactTarget, SalesForce.com, or MS CRM.
Custom Development: mPath Global understands each business
has unique needs which require fully customised solutions. Such examples
include automatic Word document to email conversion add-in, subscription
management processes, customised workflows and automated digital communication
systems leveraging CRM data for email, SMS and landing pages.
Account Management: mPath Global provides exceptional
one-to-one account management to clients, offering practical solutions and
strategic advice to execute on your business strategies.
Customer Support: The experienced customer support team
at mPath Global is committed to resolving issues and questions by providing
sound technical advice and product expertise to each and every customer.
Deliverability: To optimise your email
deliverability, mPath Global and ExactTarget provide a unique combination of
proprietary technology, expert personnel and industry relationships.
Implementation: To ensure a smooth transition to
ExactTarget, we provide expert consultation designed to align with your business and
digital marketing needs.
Training: To take your marketing expertise to the
next level, personalised one-to-one and online training programs are available
to each individual.
CRM experience
MS
CRM
Salesforce.com
Sales
Logix
Other
Siebel, Oracle
Web Analytics experience
Coremetrics
Google
Omniture
Web
Trends
Additional
Expertise
ExactTarget
API,
