Since its inception in 1999, Digital Evolution Group has been leading the strategic initiatives and development of superbly designed, highly dynamic, tightly integrated, easily administered and scalable Internet toolsets and platforms currently being leveraged by organizations such as Hallmark Cards Inc, MGM Grand, Cerner Corporation, Pizza Hut Franchisees, Developers Diversified Realty, Crocs, RED Development, New Balance Shoe Company, The Timberland Company, Kansas City Steak Company, Orscheln Farm and Home, Seaboard Foods, University of Kansas, Challenger Sports, FerrellGas and the State of Missouri, to name a few.

Digital Evolution Group fully manages campaigns for many of their clients. This includes creative design, building templates and emails, copy writing, subscriber management and email delivery. Digital Evolution Group develops email marketing plans for their clients which identify target audiences, types of emails to be sent, frequency of sending and proposed testing. The Digital Evolution Group email methodology is Analyze, Plan, Execute, Measure. This cyclical methodology is repeated on either a 3, 6 or 12 month interval, depending on the client's needs.

A few of Digital Evolution Group's email marketing clients include Gordmans, Orscheln Farm & Home, Ferrellgas, Kansas City Steak Company, Pizza Hut and Gear For Sports.

Digital Evolution Group was awarded Agency Partner of the Year 2008-2009.

CRM Experience: MS CRM, Salesforce.com, Sales Logix, Siebel, Oracle, PeopleSoft

Web Analytics Experience: Google, Urchin

Digital Evolution Group implemented a unique bar code solution for Gordmans. Gordmans is an every-day-low-priceretailer with 65 locations nationwide. The primary goal of the emails is to drive offline traffic to the brick and mortar stores. For this reason, Gordmans needed a method to track offline conversions. Digital Evolution Group created and implemented a unique bar code solution to solve this challenge. Each subscriber receives a unique bar code in the email which is scanned at the point of sale, allowing purchase history to be tracked. Reporting is then synced back to the ExactTarget platform, allowing more relevant email content to be displayed in emails. Subscribers can be segmented by last purchase date, frequency of purchases and type (department) of purchases. This custom integrated solution utilizes the ExactTarget web services API and Interactions.

Digital Evolution Group also works closely with Kansas City Steak Company, an online mail order steak ecommerce site. Digital Evolution Group utilized the web services API and Interactions within ExactTarget to create triggered emails. When a new subscriber signs up to receive emails a Welcome Email is automatically delivered. After an order is placed the recipient's order confirmation transactional email is delivered via ExactTarget. Subscriber attributes are updated when a purchase is completed online, including segment assignment and last order date. Implementation of the conversion tracking feature allows the client to know precisely the amount of revenue generated from each email.

Gear For Sports approached Digital Evolution Group to assess their email marketing needs, provide a plan and execute the deliverable. Process flow charts were mapped and online trainings were delivered and recorded for sales staff to be on-board with the new marketing vehicle. Digital Evolution Group implemented the Enterprise Edition of ExactTarget allowing Gear For Sports to utilize the On Your Behalf sending model. This personalized communication has led to consistent open rates of more than 50% and click-to-open rates of 37%.

Ferrellgas, a leading propane retailer, serves one million customers in all 50 states. Digital Evolution Group integratedPeopleSoft CRM platform with ExactTarget?????€š?š?????€š?ž?s Automated Interaction Management and Data Extensions features. After syncing with PeopleSoft nightly, triggered emails welcome new customer and notify current customers when they need a propane tank refill. Notification and post-fill satisfaction messages are also triggered after a driver completes a delivery to measure customer feedback.

Digital Evolution Group
10801 Mastin Boulevard Suite 130
Overland Park, KS 66210

Cara Olson
Manager of E-Marketing
913.498.9988
olsonc@digitalev.com

Jeff Eden
VP, Market Development
913.498.9988
edenj@digitalev.com