CH&A focuses on providing custom solutions that extend beyond the capabilities of the existing ExactTarget user interface. Solutions are primarily focused on API and Web Services integration and range from 'add-on' modules that enhance the existing ExactTarget toolset to completely custom applications.

A typical engagement for CH&A would be to provide a custom user interface that is embedded into a client application to integrate with ExactTarget through APIs and Web Services. This custom application would provide a streamlined user workflow for a very specific use case. Key advantages here include the ability to provide email marketing tools to less-savvy end users and control the features, content and other functions available to them.

CH&A offers a product called the eMarketing Toolbox (or 'eMT'), which is a hosted application integrated with ExactTarget to automate custom online marketing processes. The platform is specifically designed to empower non-technical marketing staff to create and manage integrated and automated marketing campaigns and reporting. The eMT provides a robust feature set as a 'starting point' for custom development that is specific for each client.

eMarketing Toolbox Features include:

Campaign Automation Tools

• Multi-level campaign templates and instances
• Response-driven automated email tracks
• Lead qualification and nurturing

Content Management Tools

• Page and email layout templates
• Custom landing pages
• Forms and surveys
• Website structure, navigation and content
• Page content, images and documents

Integration Tools

• Multiple data sources across platforms
• Automated data synchronization
• Create and map data fields across platforms
• Behavior tracking data across platforms

Automation Tools

• Event triggers across platforms
• Real-time or scheduled process events
• Event process library plus custom processes

Reporting Dashboards

• Consolidate reporting across multiple platforms
• Campaign activity drill-down reporting
• Form and survey reporting
• Conversion funnel and ROI reporting

Conrad Hall

866.427.5447

Sales@eMToolbox.com