Relationships Matter

Connect with your customers in a whole new way.

Marketing ROI depends on relationships—and you can build those relationships anywhere, from email and social to mobile and beyond. Salesforce ExactTarget Marketing Cloud is the world's leading 1:1 digital marketing solution, connecting you with your customers in entirely new ways.

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Related Resources

Today's most successful businesses focus on individuals, not just markets, and relationships, not only transactions. Through research with thousands of marketers in the past six months, we've gauged the current state of relationship-building and audience growth in marketing. Check out these reports to see the results for yourself.

2014 State of Marketing

More than 2,500 marketers explain their top successes and failures in digital marketing, and what strategies they plan to implement next year. Highlights include:

  • 98% of marketers plan to increase or maintain their marketing spend in 2014
  • Data and analytics is the #1 area of increased spending in 2014
  • The top three success metrics marketers use: conversion rates, engagement rates, and ROI

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The Audience Growth Survey

Marketers have more tools at their disposal today than ever before—but audience attention is at an all-time premium. An audience that's eager to receive your messages grows your bottom line.

This report details the top audience growth tactics for email, social media, and mobile marketing that marketers are testing today.

See how to activate the power of your audience for lasting customer relationships.

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