Refresh Your Approach To 1:1 Marketing. Elevate the Discussion with Personalization

August 28, 2014 — 12:00 - 1:00 PM EDT

  

With the landscape of digital marketing changing by the second, it’s often difficult for marketers to prioritize their time and resources. Brands who understand how to deliver personalized customer journeys and contextual, unique offers know this strategy is essential for retaining and converting customers to brand advocates.

Never underestimate the importance of real-time customer relationships.

Please join Eric Tobias, Vice President of Web and Predictive Intelligence Products, Salesforce ExactTarget Marketing Cloud and guest speaker Srividya (Sri) Sridharan, Research Director, Forrester for a webinar on personalization and real-time 1:1 marketing. During this webinar, Eric and Sri will focus on the results of the July 2014 commissioned study conducted by Forrester Consulting on behalf of Salesforce ExactTarget Marketing Cloud, “Refresh your Approach to 1:1 Marketing: How Real-Time Automation Elevates Personalization,” which surveys over 120 digital marketing-decision makers on business goals, the changing face of real-time technology, and personalization strategy. Additionally, the webinar will provide strategies on how a brand can take their 1:1 personalization efforts to the next level.

Srividya Sridharan, Research Director, Forrester Research, Inc.

Srividya (Sri) serves Customer Insights Professionals. She leads a team of analysts focusing on helping businesses collect, manage, analyze, and apply customer data to win, serve, and retain customers. Specifically, her team focuses on customer analytics, marketing technology, customer loyalty, and the role of privacy in marketing.


Eric Tobias, Vice President of Predictive Intelligence, Salesforce ExactTarget Marketing Cloud

As Vice President, Predictive Intelligence at ExactTarget, Eric owns predictive and web product strategy and innovation at ExactTarget. Prior to joining ExactTarget, Eric was the founder of iGoDigital, a leading provider of personalization technology. iGoDigital was acquired by ExactTarget in 2012. Prior to starting iGoDigital, Eric was the co-founder of Batteries.com and Technuity.


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