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ExactTarget Privacy Policy

ExactTarget is committed to protecting the privacy of our web site visitors and clients. We strive to uphold the highest industry standards in online privacy and permission marketing. For more information on how ExactTarget enforces permission email marketing with our clients, please see our Anti-spam policy.

 

Information We Collect

 

Information You Provide

You may be asked to provide information to us through one or more services we provide through our web site, embed within messages to you, within social media, or otherwise. This information may include personally identifiable information, such as, for example, your name, age, email address, address, and telephone number.

 

Information Obtained Through Use of Services

We may collect information provided by you and your computer through use of our services, including this web site, embedded within messages to you, within social media, and otherwise. This information may include the following types of information:

 

 

Web Beacons

In order to determine a user's ability to receive HTML email in addition to whether or not an email has been opened, ExactTarget includes a "web beacon" in a majority of the HTML email messages we send. A web beacon (actually a small .gif image) is activated when an HTML email is opened via a request for the image on our servers. This capability helps ExactTarget send email in a format users can read and enables ExactTarget, and our clients that use the functionality, to track the aggregate number of emails opened. The web beacon does not collect any personally identifiable information. Users that do not want to receive email messages with web beacons can choose to receive their emails in text (non-HTML) format. We also use, and provide our clients with, the capability to track when a URL has been clicked inside of an email message sent by our system. We use this functionality to track which links were clicked and in what quantity, as well as the aggregate number of links clicked. This click tracking functionality does not collect any personally identifiable information.

 

Client-Side Tracking Objects

Anti-Spam Policy

Client-side tracking objects (commonly cookies or JavaScript files) are small files that are placed on your computer or device by websites you visit. Such files are used to track your experience on a website, make a website work more efficiently, enable extra functionality of a website, and provide website owners with additional information about your visit to a website.

In addition to the files described in the table below, we use client-side tracking objects to verify the login status of customers using products or services linked directly with our website. Usage of our files is in no way linked to any personally identifiable information while on our site.

Additionally, as described in the table below, we generate cookies for tracking purposes through Google Analytics and Omniture. Omniture is a third party that generates cookies for us through its 2o7.net domain for tracking purposes.

 

Files

Name

Purpose

Resources

Google Analytics (cookies)

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These cookies are used for analytical purposes that allow us to collect anonymous information about how users use our website.  Information collected by us through these cookies may include: number of visitors, referring URLs, and which pages are visited.

Visit a code.google.com page describing Google Analytics' use of cookies

 

Visit Google's Privacy Overview for Google Analytics

 

Google Analytics (JavaScript)

ga.js

This JavaScript file is used for analytical purposes that allow us to collect anonymous information about how users use our website. Information collected by us through these cookies may include: number of visitors, referring URLs, and which pages are visited.

Visit a code.google.com page describing Google Analytics' use of cookies

 

Visit Google's Privacy Overview for Google Analytics

Omniture

s_vi

This cookie comes from 2o7.net, a third party, directly and is used for analytical purposes that allows Omniture to collect anonymous information about how users use our website.  Information collected by Omniture for us through these cookies may include: number of visitors, referring URLs, and which pages are visited.

Visit Omniture's description of the 2o7.net cookie

 

Opt Out of the 2o7.net cookie

 

 

Using your browser, you may disable the use of cookies, delete cookies, or individually reject cookies at any time. You may also disable JavaScript at any time. Nevertheless, some features of the website may not function properly unless cookies and Javascript are enabled, and some areas of the website may not function at all.

 

User-Generated Content

Some areas of ExactTarget's web site allow you to provide content to us directly (each, a Public Forum), like, for example, our blog. If you use Public Forums on the web site, you should be aware, and you expressly agree that any personally identifiable information you submit in these Public Forums can be read, collected, or otherwise used by anyone who reads the Public Forums. We are not responsible for third-party usage of publicly-viewable personal information on the web site.

 

How We Use Collected Information

 

Information Tracked

At times we will use your HTTP header information to help diagnose problems with our server and to administer our web site. We also may track browser types to help us understand our visitors' needs related to our web site design. There is an optional section of our web site where input forms require your name, phone number, company, and e-mail address. This form provides the ability to opt-in to receiving future emails of any sort from ExactTarget. If you opt-in to receiving email communications from us, then we may send information to you on our products or services. This information will not be used for any other purpose. We do, however, reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site. You may review and change your information with us at any time by clicking on the "modify profile" link on the site or similar found at the bottom of emails sent via our system, or by contacting us at privacy@exacttarget.com. To opt-out from having any provided information used for email communications from us, please click on the opt-out (unsubscribe) link in any message you receive from us. This will allow you to unsubscribe or update your message preferences. Alternately, you may contact us at privacy@exacttarget.com.

 

Combination of Information

We may combine information collected through your use of our website and services with information that we collect from other sources, including third parties.

 

How We Share Information

We may disclose your information to third parties in the following situations or for the following purposes:

 

Anti-Spam Policy

Click here to view ExactTarget's Anti-Spam Policy.

 

Security and Privacy

ExactTarget's web site uses security measures to protect against the loss, misuse, and alteration of the information under our control. We store the information in a database in a secured environment at our data centers. We do not share, sell, or rent individual personal information with anyone without your advance permission or unless ordered by a court of law. Information submitted to us is only available to employees managing this information for purposes of contacting you or sending you e-mails you agree to receive.

 

Newsletters

You will be added to ExactTarget's email newsletter list only if you register to receive newsletters via a form or checkbox on the ExactTarget website. You may opt-out of receiving our newsletters by clicking on the opt-out link included in every email newsletter we send, or by contacting privacy@exacttarget.com and requesting that we stop sending the newsletter.

 

Refer a Friend/Forward-to-a-Friend Functionality

If you feel that information about ExactTarget could be useful for a third party you know (e.g. your friends or family members etc.), you may use our forward-to-a-friend functionality. If you choose to use our referral service to tell a friend about ExactTarget, we will ask you for your friend's email address. We will automatically send your friend a one-time email inviting him or her to visit the site. ExactTarget stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program.

 

Testimonials

We post video customer testimonials on our web site which may contain personally identifiable information such as the customer's name. We obtain the customer's consent prior to posting the testimonial to post their name along with its testimonial.

 

Links to other Websites

ExactTarget's web site may contain links to web sites not affiliated with us. Your use of an external website or any informational content found on an external website is subject to and governed by the terms and conditions of such website. ExactTarget does not endorse or make any representations or warranties concerning, and will not in any way be liable for, any informational content, products, services, software, or other materials available on an external website, even if one or more pages of the external website are framed within a page of ExactTarget's web site. ExactTarget is not responsible for the privacy practices of any external web sites.

 

Children

We encourage parents and guardians to be aware of and participate in their children's online activities. We adhere to the Children's Online Privacy Protection Act and do not knowingly collect, use or disclosed personally-identifiable information from any child under the age of 13 in a manner that violates this law. If we discover that we have inadvertently collected such personally-identifiable information from a child under 13 years of age, we will promptly take reasonable measures to delete such information from our systems.

 

Notification of Changes

If we make any changes to our privacy policy, we will notify our members and users via email or by posting the changes on our website. We reserve the right to modify this privacy policy at any time, so please review it frequently. Any amended privacy policy will apply to personal information previously collected. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Users will have a choice as to whether or not we use their information in this different manner. To the extent ExactTarget elects to receive the protections afforded under the Safe Harbor discussed below in more detail, we will not amend our privacy policy in a manner inconsistent with the Safe Harbor Principles. If you have any questions about this privacy statement or this web site, please contact us at: privacy@exacttarget.com.

 

TRUSTe

ExactTarget is a Participant in the TRUSTe Privacy Seal Program. TRUSTe is an independent organization whose mission is to advance privacy and trust in the networked world. In order to demonstrate its commitment to your privacy, ExactTarget has agreed to disclose its information practices and have its privacy practices monitored for compliance by TRUSTe. If you have questions or concerns regarding this statement, you should first contact us at privacy@exacttarget.com. If you do not receive acknowledgment of your inquiry, or if your inquiry has not been satisfactorily addressed, you should then contact TRUSTe. TRUSTe will then serve as a liaison with ExactTarget to resolve your concerns.


Truste

 

Safe Harbor Data Privacy Notice – Applicable to Persons Protected Under the Directive 95/46/EC (the EU Data Protection Directive of 1995).

ExactTarget complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. ExactTarget has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view ExactTarget's certification, please visithttp://www.export.gov/safeharbor/

ExactTarget will respond to your request to access or delete personal information within 30 days as is required under the EU Safe Harbor program. This notice outlines our general policy and practices for implementing the Safe Harbor Principles, including the type of information to which this notice applies, how we use personal information, and the choices individuals have regarding our use of, and their ability to correct, that personal information. If there is any conflict between the policies in this notice and the Safe Harbor Principles, the Safe Harbor Principles will govern. This notice applies to all personal information we handle, including on-line (except as noted below), and manually processed data. For purposes of this notice, "personal information" means data that: is transferred from the European Union to the United States; is recorded in any form; and is about, or pertains to, a living individual who is identified in, or is identifiable from, the data. "Sensitive information" is a subcategory of personal information. Sensitive information is defined as personal information specifying medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, or the sex life of the individual. Sensitive information also includes personal information received from a third party where the third party treats and identifies it as sensitive.

 

Safe Harbor Principles Regarding Personal Information Notice and Choice

We notify individuals about the personal information we collect from them, how we use it, and how to contact us with privacy concerns. We obtain personal information only as permitted by the Safe Harbor Principles or with the consent of the individual affected. Consent for personal information to be collected, used, and/or disclosed in certain ways may be required in order for an individual to obtain or use our services. To the extent permitted under the Safe Harbor, we reserve the right to process personal information in the course of providing professional services to our clients without the knowledge of individuals involved.

 

Disclosures and Transfers

We do not disclose personal information to third parties, except when one or more of the following conditions is true: we have the individual's permission to make the disclosure; the disclosure is permitted by law or mandatory under professional standards; the disclosure is reasonably related to the sale or other disposition of all or part of our business or assets; the personal information to be disclosed is publicly available; the party to whom the disclosure is made controls, is controlled by, or is under common control with ExactTarget; the disclosure is reasonably necessary for the establishment or maintenance of legal claims; or the disclosure is to persons or entities for whom we are providing services, provided the disclosure is consistent with the purpose for which the personal information was obtained. We will comply with the Safe Harbor Principles with respect to disclosures of sensitive information, including, when applicable, obtaining the explicit consent of the individual prior to disclosing sensitive information to a third party or using sensitive information for purposes other than those for which it was originally collected or subsequently authorized by the individual.

 

Data Security, Integrity, and Access

We employ technical and organizational measures, including education and training of our personnel, designed to provide the personal information in our possession with reasonable protection from accidental loss or destruction, improper use, alteration, or disclosure. Personal information collected or displayed through a web site is protected in transit by industry standard encryption processes. However, we cannot guarantee the security of personal information accessible on or transmitted via the Internet. We process personal information in ways compatible with the purpose for which the personal information was collected, or as otherwise authorized by the individual. To the extent necessary for such purposes, we take reasonable steps to make sure that personal information is accurate, complete, current, and otherwise reliable with regard to its intended use. If an individual becomes aware that personal information we maintain about that individual is inaccurate, or if an individual would like to update or review his or her personal information, the individual may contact us using the contact information below. As a security precaution, we may request that the individual provide identifying information such as name, address, birth date, and/or social security number. In addition, we may limit or deny access to personal information where providing such access would be unreasonably burdensome or expensive in the circumstances, or as otherwise permitted by the Safe Harbor Agreement. In some circumstances, we may charge a reasonable fee, where warranted, for access to personal information.

 

Accountability and Enforcement

We established a program to monitor our adherence to the Safe Harbor Principles and to address questions and concerns regarding our adherence. This program includes a statement verifying our adherence to the Safe Harbor Principles that is signed annually by our authorized representative. We encourage interested persons to raise any concerns with us using the contact information below. With respect to any dispute relating to this notice that cannot be resolved through our internal processes, we will cooperate with competent European Union data protection authorities and comply with the advice of such authorities. In the event that we or such authorities determine that we did not comply with this notice, we will take appropriate steps to address any adverse effects and to promote future compliance.

 

Information Subject to Other Policies

We are committed to following the Safe Harbor Principles in processing all personal information. Other information we receive may be subject to policies that may differ in some respects from the policies set forth in this notice. Certain of our Web sites have their own privacy policies that apply specifically to those Web sites. Those policies may be accessed through the Web sites in question. Information relating to present or former ExactTarget personnel is subject to our policies concerning personnel data privacy, which are available to present and former ExactTarget personnel upon request. Information obtained from or relating to clients or former clients is further subject to the terms of any privacy commitment made to the client, any agreements with the client, and/or any applicable laws and professional standards.

 

Information Subject to Other Policies

We are committed to following the Safe Harbor Principles in processing all personal information. Other information we receive may be subject to policies that may differ in some respects from the policies set forth in this notice. Certain of our Web sites have their own privacy policies that apply specifically to those Web sites. Those policies may be accessed through the Web sites in question. Information relating to present or former ExactTarget personnel is subject to our policies concerning personnel data privacy, which are available to present and former ExactTarget personnel upon request. Information obtained from or relating to clients or former clients is further subject to the terms of any privacy commitment made to the client, any agreements with the client, and/or any applicable laws and professional standards.

 

Updating Information

If you ever wish to access your information, or to have your information deleted, updated, changed or modified, you may do so by contacting us.

 

Contact Information

For further information, please contact us.

ExactTarget, Inc.
20 North Meridian Street
Suite 200
Indianapolis, Indiana 46204
USA
Phone: (317) 423-3928
Fax: (317) 396-1592