ExactTarget Email Marketing Solutions and Products

Discover What Your Consumers Want!

ExactTarget Releases Exclusive Marketing Preferences Research Bundle

Marketers must understand how to send the right message, to the right person, at the right time. But with the ability to send messages through a variety of different channels, marketers must also pursue the answer to a new and important question — which channel is most appropriate to deliver MY message?

Key findings include:

80% of marketers surveyed claimed customer preference is a key factor, but only 12% ask customers their preferred frequency for email messages (Customer Knowledge is Marketer Power commissioned study, Forrester Consulting).
Consumers prefer email more than 3-to-1 for marketing communications (2009 Channel Preference Study, ExactTarget).
50% of consumers consider unsolicited messages from companies with whom they regularly conduct business unacceptable — up from 26% in 2008 (2009 Channel Preference Study, ExactTarget).

Eliminate guesswork — this research provides you with concrete facts about how your subscribers want to hear from you, and how important these preferences are to your marketing success.

Download the ExactTarget Marketing Preferences Research Bundle today!

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