Social Media Brand Management
Social media brand management allows employers to develop a deep and beneficial relationship
with target talent through frequent online interactions. The key to successful social media
recruitment is providing quality content and maintaining continuous communication with followers.
To make the most of a social media presence, companies post, listen, understand, and react to
job seekers - all the while maintaining a unified brand voice.
How CareerBuilder Helps
Simply put, CareerBuilder consultants become an extension of your company. Working with
internal teams to fully understand culture, communication, marketing, and HR initiatives, we
create an authentic community that accurately reflects your employment value proposition.
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Basic management includes the time-consuming tasks of: - Monitoring all Facebook page communication
- Responding to comments
- Removing inappropriate posts
- Posting new content
- Running monthly reports
Advanced management is comprehensive and includes resources to: - Create recruitment content to attract and engage talent
- Promote your benefits as an employer with mini marketing campaigns
- Craft content and campaigns at a select set of target talent
- Engage current employees in your Facebook page
- Find employee advocates who enhance your brand and recruitment abilities
- Help recruiters effectively use your page to engage candidates
- Create ads and reserve space to post ads on Facebook
Overcome Common Obstacles
The benefits of a social media recruitment presence are vast - particularly as
society grows more connected and collaborative online. Incredible value comes
from generating a community around an employer's brand and tapping real-time
access to job seekers to promote current openings. Despite the benefits, many
of our customers lack the time and resources to proactively manage an
employment brand and the job seeker experience. Benefits of outsourcing social media brand management include: - Outsource daily or weekly administrative burden
- Conduct open, two-way dialogue with fans and build new talent streams
- Maintain a unique and genuine company image by participating in
communication with fans (job seekers and employees) - Uncover what job seekers think of your company, what piques their
interest in employment opportunities, and more - Create a relationship that benefits the company and job seekers
- Segment messaging to reach target talent
- Provides your company with a personality and point of view
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Why CareerBuilder?
As a leader in recruitment,
CareerBuilder has unmatched
access to real-time job seeker
behavior and insights necessary to help employers achieve their
talent goals.
An early adopter of emerging
technology, CareerBuilder has
an on-going, collaborative
relationship with Facebook and
implemented Facebook
recruitment plans for over 300
clients today.
CareerBuilder's access to
recruitment and social media
best practices, as well as
emerging developments at
Facebook, enable us to
effectively consult our clients
on how to fully optimize their
efforts.
To learn more, contact your
CareerBuilder account team
or call 1-800-345-5256
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