Product and Marketing Know-How All in One Place
The ExactTarget Academy, the industry's first comprehensive individual certification program, combines marketing knowledge with proven product expertise to execute marketing campaigns in ExactTarget's Interactive Marketing Hub.
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Participants will be able to achieve certifications across four tracks:
ExactTarget Product Certification
Learn best practices, features, and use cases to validate your product expertise with ExactTarget's Interactive Marketing Hub. Afterwards earn your certification by passing all or combinations of our multiple certification assessments. By achieving your ExactTarget Product Certification, you can become the "go to" expert for ExactTarget's Interactive Marketing Hub with your organization.
ExactTarget Marketing Certification
Learn proven techniques from industry experts and thought leaders that will assist you in developing, optimizing, and applying current interactive marketing strategies to increase conversions and ROI across all of your campaigns. Participants can earn multiple different certifications across a variety of topics such as Email Foundations, Email Optimization, as well as, Landing Page Optimization.
ExactTarget Developer Certification
Learn requirements, strategies, and best practices for developing and integrating with
the ExactTarget platform and Interactive Marketing Hub. Earning this certification allows developers to identify opportunities to develop against the ExactTarget platform whether as a client or partner.
ExactTarget Partner Certification
Learn best practices, use cases, and workflow processes related to selling, implementing, and supporting ExactTarget's Interactive Marketing Hub and earn your distinction as an ExactTarget Certified Partner. With additional exposure to various ExactTarget team members, partners will be able to execute fully for their clients.