With so many different email marketing providers, products, and services on the market, it can be hard to evaluate and select the right vendor for your business. Until now.
Published by independent research firm Forrester Research, the Forrester Wave™: Email Marketing Service Providers, Q4 2009 report is the most comprehensive vendor comparison and evaluation available.
The report evaluates ExactTarget against 14 other vendors across 14 categories and three dimensions including "Current Offering," "Strategy," and "Market Presence."
Key findings of the report include:
- ExactTarget named a "leader of the pack."
- Earned perfect scores in six categories. "Strength of Management Team," "Executive Vision," "Product Roadmap," "Total Employees," "Vertical Strategy," and "Customers"
