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Is Email Marketing Endangered?
The Truth About Email Usage Trends In New ExactTarget Whitepaper
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As Facebook eclipses 300 million users and teens remain glued to their mobile devices during family dinners, you may be hesitant to invest your valuable resources in email marketing. But despite the growing popularity of new media, many marketers are continuing to invest in email marketing. According to Forrester Research, these investments will grow from $1.2 billion in 2009 to $2 billion in 2014. And the Direct Marketing Association (DMA) reports that the ROI from email marketing is greater than $43 for every dollar spent.

So if email still works when it comes to marketing communications, then why all the fuss about its extinction? In our latest whitepaper, Is Email Marketing Endangered?, we set out answer this question and more by examining the use of four communication channels—email, instant messaging, social networks, and text messaging.

In this whitepaper, you'll learn:

  • The truth about email usage in a digital age
  • The factors impacting current email trends
  • The future of email in a multi-channel landscape

Dispel the rumors about email's future once and for all and discover the truth about email usage trends with this new whitepaper. Download Is Email Marketing Endangered? today! rightArrow
 
 

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