Every day, consumers interact with brands through Email, Facebook, and Twitter—but the relationships don't always last. Learn what drives consumers to "break up" with brands, and how to maintain the consumer-brand relationship when the social "honeymoon" is over.
In this report, you'll learn
- How and why consumers terminate online brand relationships
- What these "break-ups" mean for your bottom line
- Consumers' attitudes toward a company after the break-up