There's no denying it—Twitter can do things that other mediums simply can't. To help you understand this unique communication channel and how it can impact your brand's bottom line, we explore Twitter's "x-factors"—the characteristics that make Twitter one-of-a-kind.
Inside this report, you'll learn:
- The five unique characteristics of Twitter
- Why Twitter users engage with brands via this channel
- How to interact with your customers on Twitter