Around the world, email, Twitter and Facebook are continuning to revolutionize the way people and brands communicate with each other. Does your global interactive marketing strategy account for the cultural differences of online consumers from one country to the next?
The Digital Café offers a look into the behaviors of French online consumers, highlighting:
What motivates consumers' interactions across email, Facebook, and Twitter
How to communicate with consumers more effectively in these channels
How to establish an effective cross-channel marketing strategy