The retail experience is evolving—but are retailers evolving with it? Our latest SUBSCRIBERS, FANS, and FOLLOWERS report examines how the 100 fastest-growing retail chains in the United States are seeking to build and engage consumer audiences in ongoing email, mobile, and social communications across in-store and online touchpoints.
We found that:
- Only 44% of brick and mortar stores connect with shoppers post-purchase via email
- Only 5% of brick and mortar stores personalize emails based on in-store purchases
Find out what works and what doesn't for these "Hot 100 Retailers," and discover how to infuse their successful interactive marketing tactics into your own program.