Just because an increasing number of consumers are using a particular communication channel—like text messaging, Facebook, or Pinterest—DOESN'T necessarily mean they want to hear from your brand in that way.
So, how DO consumers prefer to receive marketing messages? Our latest SUBSCRIBERS, FANS, & FOLLOWERS report examines how consumer communication preferences vary depending on message content.
Take an in-depth look at five marketing scenarios, plus gain channel-by-channel analysis of email, direct mail, Facebook, Google+, LinkedIn, mobile apps/push notifications, SMS, telephone, and Twitter.
The 2012 Channel Preference Survey arms you with current research to:
- UNDERSTAND what motivates consumers to use specific communication channels
- NAVIGATE the fragmented messaging landscape
- CAPTURE consumer attention by sending the right message through the right channel