The United States and the United Kingdom share historical ties, a common language, and countless other similarities. Yet they're also very different - from the age-old debate over "fries" vs. "chips" to the very important matter of which side of the road one should drive upon.
What about online behavior? Are British and American consumers terribly different when it comes to their cross-channel activities and preferences?
In our latest SUBSCRIBERS, FANS, & FOLLOWERS report we examine:
- When and how UK consumers use Email, Facebook, and Twitter
- What motivates UK consumers to subscribe, "Like" or Follow a brand
- How UK marketers can more effectively utilize these channels
Get the keys to The Digital Kingdom today!