Since the beginning of time, scholars and philosophers have searched for the meaning of life. And for over a year now, marketers have been trying to unlock the meaning of "like." The truth is, a Facebook "like" is deceptively simple... and infinitely complex.
Our latest report, The Meaning of "like", examines:
- How consumers use "like" both inside and outside of Facebook
- What consumers expect after they "like" a company's page
- Whether marketers should interpret "like" as permission to market