Digital channels have revolutionized the way we communicate with our customers around the world. Does your global strategy reflect the cultural preferences of online consumers from one country to the next?
In the 2013 Global Executive Summary, we analyze and distill over 200 pages of research into the online behavior of consumers in the UK, Australia, Brazil, Germany, and France.
The result: page after page of insightful, digestible comparisons that you MUST understand to build successful, global cross-channel campaigns—including:
- HOW do consumers in each country prefer to engage with brands?
- WHERE do consumers spend their online mornings and evenings?
- WHAT do consumers want to hear from brands on each channel?
Download the report now!