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The Key to Successful Cross-Channel Marketing

Why technology matters most

Consumers today have a myriad of options when it comes to interacting with your brand across channels—and their expectations are higher than ever that the overall experience with your brand will be cohesive. Are you taking advantage of the right technology to make your cross-channel programs successful?

In this recorded webinar you’ll hear from guest speaker, Shar VanBoskirk of Forrester Research, Inc., Matt Fleckenstein of Microsoft, and Tim Kopp of ExactTarget as they discuss the importance and future of cross-channel marketing.

You’ll also receive the full commissioned study conducted by Forrester Consulting on behalf of ExactTarget, The Key to Successful Cross-Channel Marketing which identifies today’s top marketing challenges and provides a roadmap for you to transform your business through cross-channel digital marketing.

Download the recorded webinar and research today!