With a new email interface that separates promotional emails from the user’s primary inbox, marketers have a few concerns:
- My brand messages have been relegated to somewhere other than the primary inbox.
- My subscribers will no longer notice my email messages.
- My overall ROI from email will decrease, given the lower clicks and opens as a result of the new interface.
With these fears in mind, we’ve taken a look at the features and functions of the new Gmail inbox and its overall impact on your email marketing.
Get our guide to the new Gmail inbox now for step-by-step instructions on tailoring this inbox change to your brand’s benefit.