Let’s face it—your brand is being discussed on the real-time web through hundreds and thousands of real-time email, mobile, social, and website messages a second. As a result, your brand is the sum of those conversations, and it’s not enough to remain idle or stand by.
It’s time to get real when it comes to your marketing, and in order to do so, you need real-time data. ExactTarget’s new brief, Real-Time Marketing: Data is the New Creative of the Real-Time Web, will turn the challenges of the real-time web into real-smart marketing opportunities with key insights from industry experts.
Inside the Brief:
- Explore how data has replaced creative over time
- Understand the types of customer data and insights available to modern marketers
- Learn how to use real-time data to join and manage real-time conversations